Red Hot Hockey is a biennial (every two years) college hockey event between Boston University and Cornell at Madison Square Garden over Thanksgiving Weekend. I’ve been involved with RHH since its inception in 2007 when I still worked at BU. In fact, the first RHH logo was the first logo I ever designed that saw the light of day. We gave it a facelift in 2011 that was pretty well received.
You can read more of my thoughts on the logo facelift here.
In one of the proudest, humbling and most exciting moments of my professional career, I got to stand in a sold-out Madison Square Garden in 2007 looking up as my design work emblazoned the arena scoreboard at the start of the inaugural Red Hot Hockey. I was there again in 2009 for another stellar event and another sell-out. I’m switching things up for 2011… design-wise that is.
Continue reading “Red Hot Hockey Logo Gets a Facelift”
It began as an idea. A Halloween costume idea.
A vampire social outcast. One with buck teeth instead of fangs. Makes it a little difficult to bite people on the neck. A completely ridiculous idea, which is probably why Jon and I thought it was perfect. It also perfectly went over everyone’s head at the Halloween party Jon debuted the costume at. Oh well, we were sold.
Continue reading “Vampire, Buck Tooth”
As a children of the 1980s, my buddy Jon and I have far too much useless pop culture in our head. In an attempt to let some of it out, we’ve started a podcast called Making the Grade where we’ll discuss all the things that shaped who we are today. We’ll tackle topics like horror movies, video games, discovering music, discovering girls, mix tapes, and movies so bad they’re good.
That leads us to our very first episode, the 1987 cheese-tacular Steele Justice, starring Sensei Kreese (Martin Kove) and a boatload of B-C- and D-movie actors that are probably still too good for this movie. The producers threw in pretty much every 80s action movie stereotype – terrible one-liners, supercheese Frank Stallone-esque anthem, emotionally stunted lead character who cares for a pet snake, a spandex-clad music video, cocaine, uzis, beach workout montage with pink sweater and a mop handle, uncomfortable sexual tension between Steele and his best friend’s teenage daughter – it’s a veritable stew of batshit crazy and it fails spectacularly.
Jon and I could talk about this movie for weeks, if not months straight. Each scene is a perfectly realized helping of insanity, served with a sweaty (literally) side of Martin Kove. The original 35mm print of this needs to be preserved in the Smithsonian. But what did Jon and I really think? Does Steele Justice make the grade? Listen and find out!
The Pill, the epicenter of Boston Britpop, mod, soul and indie subculture and home to Boston’s ambitious outsiders, misshapes and beautiful ones, took its final bow after 16 improbable but mostly glorious years at Great Scott this past Friday night. I was 430 miles away. A part, yet apart.
Continue reading “Do You Remember The First Time?”
One of the primary responsibilities in my current position is the production of our organization’s bi-monthly magazine. We have a small, but dedicated staff that contribute content for each issue, while I am in charge of budgeting space, managing advertising and ultimately layout and design. I also handle editing and occasional writing duties. Ah, such is life at a small non-profit organization!
The positive side of it is, the staff gets a good idea of what it takes to put together a publication such as this, and each department works closely to produce what usually amounts to a 28 to 36-page magazine. Of course, producing a magazine, even a bi-monthly magazine, takes a lot of time and effort. As the sole designer of all things GFWC, I don’t get the luxury of spending a lot of time crafting layouts and ideas. It tends to be pretty down and dirty as I have many other responsibilities in my role as communications director. I do, of course, enjoy the creative aspect of it, and given our tight time frames, I do my best to help produce the best publication we can. I also do have one person on my staff that I get to teach (inflict?) some basic design ideas on that helps alleviate some of my design workload.
Red Hot Hockey is an event that pits two perennial college hockey powers, Boston University and Cornell University, on the grand stage of Madison Square Garden in New York City.
I’ve had the privilege of working on the marketing materials for the Red Hot Hockey events which took place in 2007, 2009, and 2011, and will do so again in 2013. Not only was the initial Red Hot Hockey game the first collegiate hockey game to ever sell out the renowned 18,200-seat arena, but the 2009 and 2011 editions also managed to fill the building to capacity. We even had the Stanley Cup on hand in 2011 as an added experience for the fans.
Red Hot Hockey is easily the highlight of my career as far as involvement in a project because it combines my love for creativity with my love for hockey. I get to be involved in a lot of aspects of the event, including marketing and managing the event’s social media presence. (Shameless plug: @redhothockey on Twitter). The Madison Square Garden staff are great to work with and the entire event couldn’t happen without the tireless work of Becky Collet, my former boss at BU, who I still collaborate with as part of Collet Communications.
I’ve waxed philosophical on the redesign of the RHH logo before, but seeing your work up on the scoreboard in an arena with 18,200 people clad in red is a sight that just won’t ever get old. You can see some more of my RHH work by checking out my full portfolio. Cheers.
I added this one for fun. I designed this for our beer league bowling team a few years back. We were a mediocre bowling team, but we were pretty stellar flip cup players at the post-bowling bar socials.
And yes, that is B-movie icon Bruce Campbell’s likeness lording over a pair of very large (bowling) balls.
If you’re not already following him on Twitter, @GroovyBruce is the way to go. Hail to the King, baby.
This was the logo I created for the 2012 GFWC Annual Convention in Charlotte, N.C. The butterfly concept was also about the seventh one I created that finally got the green light. I think it mirrors the ‘Transforming’ aspect of the tagline really well though, so all ended well. As our international president kept telling me when I presented her with a new concept, “This isn’t it, but I’ll know which one is when I see it.”
Gotta love the detailed feedback. :)
This was a simple design I created for my good friend Jeff for his startup design company, Boundless Graphic Solutions. Jeff and I worked together at BU for a couple of years, and we still like to collaborate on random ideas. When he decided to strike out on his own, I was more than happy to help, so when he asked if I’d design his company logo, how could I say no? There are several ways, actually, but I didn’t choose any of them.
A friend and former co-worker decided she wanted to create her own business selling some of her baked goods and asked if I could design a logo for her new venture. She offered to pay me in a box of chocolate chip cookies. I accepted. They were delicious.
Jon and Emily’s World is a startup company by my best friend Jon and his partner, you guessed it, Emily. They are both occupational therapists who work with a lot of autistic children. Their company highlights educational and functional smart phone and tablet apps that help these children achieve education enrichment.
Before I left Boston, I did some pro bono work for The Cambridge Historical Society, a small non-profit organization located right outside Harvard Square. For such a small operation, they do some great work.
I consulted with them on a new brand identity, which included this new logo lockup, a new color scheme and some new design strategies to increase exposure in the community.