Before I left Boston, I did some pro bono work for The Cambridge Historical Society, a small non-profit organization located right outside Harvard Square. For such a small operation, they do some great work.
I consulted with them on a new brand identity, which included this new logo lockup, a new color scheme and some new design strategies to increase exposure in the community.
The General Federation of Women’s Clubs is a 123-year old non-profit organization based in Washington, D.C. Each year, usually towards the end of June, GFWC holds its annual Convention, based on the choice of the International President, who serves a two-year term. In 2013 the Convention will be held in Hollywood, Florida, so I was tasked with designing a logo that evoked a ‘Gold Coast’ theme, ‘Gold Coast’ being the nickname for the area.
I took a chance slightly obscuring the GFWC emblem, but it is often front and center on so much of the GFWC material, I felt I could get away with it in this instance.
Red Hot Hockey is a biennial (every two years) college hockey event between Boston University and Cornell at Madison Square Garden over Thanksgiving Weekend. I’ve been involved with RHH since its inception in 2007 when I still worked at BU. In fact, the first RHH logo was the first logo I ever designed that saw the light of day. We gave it a facelift in 2011 that was pretty well received.
You can read more of my thoughts on the logo facelift here. Red Hot Hockey is back in 2015, and we’re hoping to have our fifth-straight sell-out of the Garden. If you’re interested, we’re most active on Twitter, where I try to keep things engaging and entertaining!