I am fortunate to enjoy a great collaboration with our videography and PR team at Johns Hopkins All Children’s Hospital. I have been encouraged to explore and learn more video animation and now regularly get brought in on our patient videos to provide intros and transitional slates and animated typography in what has become a seamless process with our videographer Juan.
While we strive to maintain a consistent look and feel from a brand standpoint, there has been a push to customize the patient intros so they more reflect the individual patient and their story. It’s a nice challenge and provides a chance to get creative!
Mahi is a firecracker battling – and winning – her struggle with cerebral palsy. She was born prematurely after her parents were involved in a car accident and her ability to maintain balance and walk has been a priority for her team at All Children’s.
For the intro to her patient video, I wanted to introduce a sense of movement to highlight the strides she’s made which are on display in the video above. The line art animation was a new wrinkle in my AfterEffects repertoire and once again I found myself excited and joyful at learning a new technique.
I fell in love with movies and moving images at a young age and I think personally moving past graphic design as a more static thing into this realm is what is really firing my enjoyment of the process. Vibing with our team as we think through the possibilities is just as important.