Do you remember the scene in Raiders of the Lost Ark when the marketplace crowd disperses and a large, imposing swordsman does a series of flashy moves before a weary and having-none-of-it Indiana Jones pulls out his pistol and shoots him? Ok, stay with me on this…
In my role as graphic designer for Johns Hopkins All Children’s Hospital, I’m fortunate to work for an organization with a mission that’s kind of tough not to get behind – the care and treatment of children and support for their families.
While my primary role is in graphic design, our department allows us the freedom to explore and utilize our other talents. It was such freedom that allowed me and our videographer Juan to brainstorm an idea to create a partnership video with the Tampa Bay Rowdies for Childhood Cancer Awareness Month.
Juan is super-talented and had a basic framework in place. I came in with Indiana Jones. My idea was to utilize the spirit of that scene with our patient Vance facing off against one of the Rowdies’ players, which turned out to be Juan Guerra. Our department was on board and allowed us total creative freedom. The only catch? We had to concept, storyboard, write the script, film and edit in two weeks. Easy peasy.
As you can see in the video above, our team came through. This was shown at a late summer Rowdies match and led to a nice chunk of money donated to the hospital. I was thrilled to work with Juan on this project and thankful for the help of our marketing team and the clinical staff at the hospital for volunteering their time. Of course, the video doesn’t work without the Rowdies’ players, Guerra, Georgi Hristov and Keith Savage.
While I don’t necessarily recommend pitching a video idea about kids with cancer with Indiana Jones blowing away a bad guy, having a pop culture mindset does come in handy every now and then. It goes nowhere without a lot of other people on board lending their talents and it made me excited and proud to be a part of Kicking Cancer with the Tampa Bay Rowdies.
Red Hot Hockey is a biennial (every two years) college hockey event between Boston University and Cornell at Madison Square Garden over Thanksgiving Weekend. I’ve been involved with RHH since its inception in 2007 when I still worked at BU. In fact, the first RHH logo was the first logo I ever designed that saw the light of day. We gave it a facelift in 2011 that was pretty well received.
You can read more of my thoughts on the logo facelift here. Red Hot Hockey is back in 2015, and we’re hoping to have our fifth-straight sell-out of the Garden. If you’re interested, we’re most active on Twitter, where I try to keep things engaging and entertaining!
What beats a paradox? A full house. Actually, hell if we know, but that doesn’t stop us from talking about Netflix and J.J. Abrams’ Super Bowl surprise – another entry in the Cloverfield series. By now even your pet guinea pig, Colonel Squeaker has weighed in on this one, but we’ve decided to take a crack, too. Hey, we never said we were timely.
The golden age of 80s slasher cinema produced some interesting, if not great movies. In this episode, we buy a ticket for Terror Train, a 1980 Canadian-American production that slipped through the cracks of our adolescent viewing. Jamie Lee Curtis, Ellis from Die Hard and David Copperfield playing against type as a – wait for it – magician! It can’t be all bad can it?
Podcasts are dropping left and right analyzing the latest Star Wars blockbuster, The Last Jedi. But one major plot point that’s not being discussed in all these podcasts is, “What happened to that Star Wars disco record?”
On this episode, we’re taking it back to the funky Seventies to talk about the brief era where John Williams’ iconic themes were slapped and slathered with a jazzy disco sheen. We also go in depth on the album below by noted* jazz funk surf legends, the Jeff Wayne Space Shuttle. If you have any desire to listen to some, err, interesting interpretations on the Star Trek, Planet of the Apes TV show as well as the Superman and Batman themes, check out this blog post from 2012 that has a link to access .mp3 files of the entire album.
What is it they say about sequels being bloated and paling in comparison to the original? Well we here at the So Bad It’s… podcast don’t listen to such talk, because Part 2 of our discussion on the Friday the 13th movie series with is longer, better and more entertaining than the Crispin Glover dance from the Final Chapter. Click play already!
Somewhere along the journey of growing up in the 80s, Friday the 13th moves went from making us scream with terror to scream with laughter. On this episode of So Bad It’s… we’re joined by fellow Friday aficionado Graham LaMontagne as we track our memories, thoughts and insights and discuss the series and all things Jason Voorhees.
In keeping with the series’ myriad of sequels, this is the first of a two-part episode. So grab your hockey mask or burlap sack and meet us up at Camp Crystal Lake with Dudley, Corey Feldman, Crispin Glover, Alice, Kris and the rest of the gang.
The passing of Adam West on June 9 was felt by generations. Whether you knew him as Mayor Adam West from Family Guy, or for the role that came to define him, Batman from the 1960s TV show, there was no mistaking that butterscotch smooth voice. The world is a little less entertaining now that he’s gone.
On this episode of So Bad It’s…we talk about Adam West and the 1960s Batman television show, including listing our favorite Pow graphics, some of which are shown above. They may or may not be real. Jon then relates his fond memories of Batgirl Yvonne Craig. Also, Broadway Joe Namath stops by and gives us an idea for a future episode, because of course he does. Go long!
What would it be like to entertain the stormtroopers with a stand up gig on the Death Star? You know the Empire has its own galactic version of the USO and working on the Death Star can’t be the most exciting job in the world. Sure, you get to blow up occasional planets and transfer bad hombres to the detention block, but walking those long, sparse hallways gets tedious.
On this episode of So Bad It’s…we talk through what a stand up comic might go through on the galaxy’s ultimate weapon. And in a future episode where we might showcase a 15-minute Star Wars stand-up act, if we can actually come up with the material. Worst case, we just X-Wing it.
There were questions. There were answers. There were more questions. Therefore, there is a Part 2. In this episode, we pick up where we left off in Part 1, with Pete throwing Jon random questions which lead to equally random answers. It starts with the Commodore 64 and goes from there. Buckle up and press play.
Be sure to follow us on Twitter, where just when you think you’ve got the answer, we change the questions!
No babies were made to cry during the making of this campaign. Ok, one baby cried, but I can explain.
The No Show campaign was part of an initiative to make more families aware to call the hospital when they needed to cancel or reschedule, rather than just not showing up. By calling, it allows another family the opportunity to take that place and it leads to better scheduling and less lost time for clinical and support staff.
Our strategy was to create something vibrant and clean with a simple and direct call to action, utilizing kids to tell the story, as we are a children’s hospital, while still maintaining our brand, which may be playful, but is not cartoon-y
I think for a rushed project, we really hit this one out of the park. The photography is crisp and the kids play directly off our headline copy. We were fortunate to utilize hospital staff kids for the photo shoot, which all took place within a few hours of one day. Backdrops were only accidentally torn down once, although silly string did end up all over the room.
Oh yeah, the crying baby.
That was kind of a happy accident, but because we had this project planned out so well, we were ready to capture a moment and add to our campaign. Our sad child was actually there to watch his sister (Can’t See Us?) but we decided to add him to the shoot. He was excited for his cookie and he was excited to run around the room. He was not excited to sit on the backdrop for the actual photo though. My boss Neil captured the moment, however and Crunched For Time? was born!