Logo design is not my strong suit, but I’m always up for the challenge to improve at it. I recently had an exciting opportunity to do just that with a startup business connection made through my best friend Jon.
Daniel Fox MPH, Ph.D. is a translational scientist and clinical research advocate who created the Clinical Research Payment Network (CRPN) to provide a patient-centric model designed to align clinical researchers and pharmaceutical companies with his model to ensure researchers/docs are paid their true value, enabling more clinical trials which in turn lead to more breakthroughs and better outcomes that benefit the patient.
Daniel shared his passion, his story and his vision with me and our collaboration resulted in the logo you see above.
Daniel provided me with a great head start as we discussed his aesthetics – not a fan of lowercase, wanted something forward-looking and flowing but orderly and a color palette that was grounded/earthy/confidence-inspiring.
That allowed me a great direction to set out and start playing with. I gave him a lot to mull over and think about. I abandoned the usual three concept rounds and basically assaulted his senses with several potential directions. Each round we honed in closer to realizing his vision and I’m happy to say we arrived at it.