Tag children’s hospital

Mahi Patient Video

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I am fortunate to enjoy a great collaboration with our videography and PR team at Johns Hopkins All Children’s Hospital. I have been encouraged to explore and learn more video animation and now regularly get brought in on our patient videos to provide intros and transitional slates and animated typography in what has become a seamless process with our videographer Juan.

While we strive to maintain a consistent look and feel from a brand standpoint, there has been a push to customize the patient intros so they more reflect the individual patient and their story. It’s a nice challenge and provides a chance to get creative!

Mahi is a firecracker battling – and winning – her struggle with cerebral palsy. She was born prematurely after her parents were involved in a car accident and her ability to maintain balance and walk has been a priority for her team at All Children’s.

For the intro to her patient video, I wanted to introduce a sense of movement to highlight the strides she’s made which are on display in the video above. The line art animation was a new wrinkle in my AfterEffects repertoire and once again I found myself excited and joyful at learning a new technique.

I fell in love with movies and moving images at a young age and I think personally moving past graphic design as a more static thing into this realm is what is really firing my enjoyment of the process. Vibing with our team as we think through the possibilities is just as important.

No Show Campaign

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NoShow-portfolio

 

No babies were made to cry during the making of this campaign. Ok, one baby cried, but I can explain.

The No Show campaign was part of an initiative to make more families aware to call the hospital when they needed to cancel or reschedule, rather than just not showing up. By calling, it allows another family the opportunity to take that place and it leads to better scheduling and less lost time for clinical and support staff.

Our strategy was to create something  vibrant and clean with a simple and direct call to action, utilizing kids to tell the story, as we are a children’s hospital, while still maintaining our brand, which may be playful, but is not cartoon-y

I think for a rushed project, we really hit this one out of the park. The photography is crisp and the kids play directly off our headline copy. We were fortunate to utilize hospital staff kids for the photo shoot, which all took place within a few hours of one day. Backdrops were only accidentally torn down once, although silly string did end up all over the room.

Oh yeah, the crying baby.

That was kind of a happy accident, but because we had this project planned out so well, we were ready to capture a moment and add to our campaign. Our sad child was actually there to watch his sister (Can’t See Us?) but we decided to add him to the shoot. He was excited for his cookie and he was excited to run around the room. He was not excited to sit on the backdrop for  the actual photo though. My boss Neil captured the moment, however and Crunched For Time? was born!

His mom happily signed off on the photo.