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GFWC 2012 Convention Logo

April 14, 2013pcharbonneau Leave a comment

gfwc2012This was the logo I created for the 2012 GFWC Annual Convention in Charlotte, N.C. The butterfly concept was also about the seventh one I created that finally got the green light. I think it mirrors the ‘Transforming’ aspect of the tagline really well though, so all ended well. As our international president kept telling me when I presented her with a new concept, “This isn’t it, but I’ll know which one is when I see it.”

Gotta love the detailed feedback. 🙂

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