One thing I wanted to accomplish when I moved to St. Petersburg from D.C. was to experience a night at a local bar spinning some of the music that has shaped and influenced my life. I had no equipment, no experience and no idea if anyone in St. Pete even listened to the stuff I’d want to play.
Jen and Genevieve, co-workers at local vinyl shop Bananas Records, asked me to be a part of a three-headed-DJ team and we’ve been doing a monthly Flashback Fridays gig at The Independent Bar for a few months now. We spin all vinyl and we keep it simple and fun. It’s less a dance party and more background music and that suits me fine, although random acts of dancing do occur.
It also gave me a chance to throw down some design ideas for the night’s promo posters.
For our 60s night, I took inspiration from the Quadrophenia film poster since I lean towards the British end of the 60s spectrum (plus, I practically own stock in Ben Sherman). I prefer to keep my design simple and clean, so I liked the bits of blue, red and black on the white background. The type is Helvetica Neue.
Some people love Helvetica and some loathe it. Personally, I love it. I still vividly remember it as part of the New York City Subway maps in the 70s, before I even knew what I was looking at.
I don’t know how long the dj gig will last. The way I look at it, I’ve already surpassed my dream of doing it once. The happiness bonus has been getting the opportunity to channel my love of music into the promo posters. I can’t help but smile when I see them out there in the wild.
Taking a page from my time in DC, I recently suggested that the monthly DJ gig with friends Jen and Genevieve expand to try a ‘versus night’, specifically New Order versus OMD, as both the latter and Peter Hook, former bassist of the former, were due in town in the coming months.
I was curious if the blissful, insane fun I had at Cure vs. The Smiths, New Order vs. Duran Duran and Depeche Mode nights at DC’s Black Cat (special nod to DJ Michelle Guided for providing much of that soundtrack) could be replicated – on a much smaller scale. And hey, if nobody showed, at least we’d enjoy a night of great music.
We sold the idea to a skeptical manager at The Independent Bar that hosts our low-key, all vinyl gigs. Now for a poster design.
It starts and ends with Peter Saville. Saville’s design defined an era. His work with Factory Records, his iconic cover designs for Joy Division, New Order, OMD and other post-punk bands emerging from the UK in the late 70s and early 80s are instantly recognizable.
I had a lot of fun playing in his sandbox as I went from producing one design to four. The designs are all mashups. The main poster utilizes the bold lines and streetmap grid look of New Order’s 2016 ‘Music Complete’ album while incorporating the tan, brown and green color scheme from OMD’s 1983 album ‘Dazzle Ships’, both designed by Saville. I added the fuchsia for some pop as I felt it complemented the other colors and contrasted the black line art well.
The typography is strict Helvetica, which lent itself to the utilitarian look of a lot of the early Factory Records and Hacienda materials.
Each of the posters pulls from New Order – OMD – Factory aesthetic and style – all shaped by Saville. Famously, the sparse ‘No’ that featured on New Order’s ‘Waiting For the Siren’s Call’ was actually a response by Saville to a request to design the album cover.