This was the logo I created for the 2012 GFWC Annual Convention in Charlotte, N.C. The butterfly concept was also about the seventh one I created that finally got the green light. I think it mirrors the ‘Transforming’ aspect of the tagline really well though, so all ended well. As our international president kept telling me when I presented her with a new concept, “This isn’t it, but I’ll know which one is when I see it.”
Gotta love the detailed feedback. 🙂
The General Federation of Women’s Clubs is a 123-year old non-profit organization based in Washington, D.C. Each year, usually towards the end of June, GFWC holds its annual Convention, based on the choice of the International President, who serves a two-year term. In 2013 the Convention will be held in Hollywood, Florida, so I was tasked with designing a logo that evoked a ‘Gold Coast’ theme, ‘Gold Coast’ being the nickname for the area.
I took a chance slightly obscuring the GFWC emblem, but it is often front and center on so much of the GFWC material, I felt I could get away with it in this instance.