The General Federation of Women’s Clubs is a 123-year old non-profit organization based in Washington, D.C. Each year, usually towards the end of June, GFWC holds its annual Convention, based on the choice of the International President, who serves a two-year term. In 2013 the Convention will be held in Hollywood, Florida, so I was tasked with designing a logo that evoked a ‘Gold Coast’ theme, ‘Gold Coast’ being the nickname for the area.

I took a chance slightly obscuring the GFWC emblem, but it is often front and center on so much of the GFWC material, I felt I could get away with it in this instance.