The VIP Auction was an annual fundraising event through the Johns Hopkins All Children’s Foundation. Each year, a committee voted on a theme and encouraged attendees to dress the part. In 2019 for example, my colleague Nannette created a kick-ass look for the Rock the Night event with a hair metal feel without sacrificing the ozone layer.
For 2020 the theme was Hooray for Hollywood and I was assigned as creative lead. My design married an art deco font with a Saul Bass 1960s movie poster feel. Unfortunately, the pandemic forced the cancellation of the event, which was scheduled in April of 2020. Much of the materials were already produced, including the logo, invitation, backdrop and nearly all of the signage.
Do you remember the scene in Raiders of the Lost Ark when the marketplace crowd disperses and a large, imposing swordsman does a series of flashy moves before a weary and having-none-of-it Indiana Jones pulls out his pistol and shoots him? Ok, stay with me on this…
In my role as graphic designer for Johns Hopkins All Children’s Hospital, I’m fortunate to work for an organization with a mission that’s kind of tough not to get behind – the care and treatment of children and support for their families.
While my primary role is in graphic design, our department allows us the freedom to explore and utilize our other talents. It was such freedom that allowed me and our videographer Juan to brainstorm an idea to create a partnership video with the Tampa Bay Rowdies for Childhood Cancer Awareness Month.
Juan is super-talented and had a basic framework in place. I came in with Indiana Jones. My idea was to utilize the spirit of that scene with our patient Vance facing off against one of the Rowdies’ players, which turned out to be Juan Guerra. Our department was on board and allowed us total creative freedom. The only catch? We had to concept, storyboard, write the script, film and edit in two weeks. Easy peasy.
As you can see in the video above, our team came through. This was shown at a late summer Rowdies match and led to a nice chunk of money donated to the hospital. I was thrilled to work with Juan on this project and thankful for the help of our marketing team and the clinical staff at the hospital for volunteering their time. Of course, the video doesn’t work without the Rowdies’ players, Guerra, Georgi Hristov and Keith Savage.
While I don’t necessarily recommend pitching a video idea about kids with cancer with Indiana Jones blowing away a bad guy, having a pop culture mindset does come in handy every now and then. It goes nowhere without a lot of other people on board lending their talents and it made me excited and proud to be a part of Kicking Cancer with the Tampa Bay Rowdies.
Peter Charbonneau Design 