The VIP Auction was an annual fundraising event through the Johns Hopkins All Children’s Foundation. Each year, a committee voted on a theme and encouraged attendees to dress the part. In 2019 for example, my colleague Nannette created a kick-ass look for the Rock the Night event with a hair metal feel without sacrificing the ozone layer.
For 2020 the theme was Hooray for Hollywood and I was assigned as creative lead. My design married an art deco font with a Saul Bass 1960s movie poster feel. Unfortunately, the pandemic forced the cancellation of the event, which was scheduled in April of 2020. Much of the materials were already produced, including the logo, invitation, backdrop and nearly all of the signage.
Red Hot Hockey is an event that pits two perennial college hockey powers, Boston University and Cornell University, on the grand stage of Madison Square Garden in New York City.
I’ve had the privilege of working on the marketing materials for the Red Hot Hockey events which took place in 2007, 2009, and 2011, and will do so again in 2013. Not only was the initial Red Hot Hockey game the first collegiate hockey game to ever sell out the renowned 18,200-seat arena, but the 2009 and 2011 editions also managed to fill the building to capacity. We even had the Stanley Cup on hand in 2011 as an added experience for the fans.
Red Hot Hockey is easily the highlight of my career as far as involvement in a project because it combines my love for creativity with my love for hockey. I get to be involved in a lot of aspects of the event, including marketing and managing the event’s social media presence. (Shameless plug: @redhothockey on Twitter). The Madison Square Garden staff are great to work with and the entire event couldn’t happen without the tireless work of Becky Collet, my former boss at BU, who I still collaborate with as part of Collet Communications.
I’ve waxed philosophical on the redesign of the RHH logo before, but seeing your work up on the scoreboard in an arena with 18,200 people clad in red is a sight that just won’t ever get old. You can see some more of my RHH work by checking out my full portfolio. Cheers.
I added this one for fun. I designed this for our beer league bowling team a few years back. We were a mediocre bowling team, but we were pretty stellar flip cup players at the post-bowling bar socials.
And yes, that is B-movie icon Bruce Campbell’s likeness lording over a pair of very large (bowling) balls.
If you’re not already following him on Twitter, @GroovyBruce is the way to go. Hail to the King, baby.
This was the logo I created for the 2012 GFWC Annual Convention in Charlotte, N.C. The butterfly concept was also about the seventh one I created that finally got the green light. I think it mirrors the ‘Transforming’ aspect of the tagline really well though, so all ended well. As our international president kept telling me when I presented her with a new concept, “This isn’t it, but I’ll know which one is when I see it.”
A friend and former co-worker decided she wanted to create her own business selling some of her baked goods and asked if I could design a logo for her new venture. She offered to pay me in a box of chocolate chip cookies. I accepted. They were delicious.