Red Hot Hockey is an event that pits two perennial college hockey powers, Boston University and Cornell University, on the grand stage of Madison Square Garden in New York City.
I’ve had the privilege of working on the marketing materials for the Red Hot Hockey events which took place in 2007, 2009, and 2011, and will do so again in 2013. Not only was the initial Red Hot Hockey game the first collegiate hockey game to ever sell out the renowned 18,200-seat arena, but the 2009 and 2011 editions also managed to fill the building to capacity. We even had the Stanley Cup on hand in 2011 as an added experience for the fans.
Red Hot Hockey is easily the highlight of my career as far as involvement in a project because it combines my love for creativity with my love for hockey. I get to be involved in a lot of aspects of the event, including marketing and managing the event’s social media presence. (Shameless plug: @redhothockey on Twitter). The Madison Square Garden staff are great to work with and the entire event couldn’t happen without the tireless work of Becky Collet, my former boss at BU, who I still collaborate with as part of Collet Communications.
I’ve waxed philosophical on the redesign of the RHH logo before, but seeing your work up on the scoreboard in an arena with 18,200 people clad in red is a sight that just won’t ever get old. You can see some more of my RHH work by checking out my full portfolio. Cheers.
I added this one for fun. I designed this for our beer league bowling team a few years back. We were a mediocre bowling team, but we were pretty stellar flip cup players at the post-bowling bar socials.
And yes, that is B-movie icon Bruce Campbell’s likeness lording over a pair of very large (bowling) balls.
If you’re not already following him on Twitter, @GroovyBruce is the way to go. Hail to the King, baby.
This was the logo I created for the 2012 GFWC Annual Convention in Charlotte, N.C. The butterfly concept was also about the seventh one I created that finally got the green light. I think it mirrors the ‘Transforming’ aspect of the tagline really well though, so all ended well. As our international president kept telling me when I presented her with a new concept, “This isn’t it, but I’ll know which one is when I see it.”
Gotta love the detailed feedback. 🙂
A friend and former co-worker decided she wanted to create her own business selling some of her baked goods and asked if I could design a logo for her new venture. She offered to pay me in a box of chocolate chip cookies. I accepted. They were delicious.
Jon and Emily’s World is a startup company by my best friend Jon and his partner, you guessed it, Emily. They are both occupational therapists who work with a lot of autistic children. Their company highlights educational and functional smart phone and tablet apps that help these children achieve education enrichment.
Before I left Boston, I did some pro bono work for The Cambridge Historical Society, a small non-profit organization located right outside Harvard Square. For such a small operation, they do some great work.
I consulted with them on a new brand identity, which included this new logo lockup, a new color scheme and some new design strategies to increase exposure in the community.
The General Federation of Women’s Clubs is a 123-year old non-profit organization based in Washington, D.C. Each year, usually towards the end of June, GFWC holds its annual Convention, based on the choice of the International President, who serves a two-year term. In 2013 the Convention will be held in Hollywood, Florida, so I was tasked with designing a logo that evoked a ‘Gold Coast’ theme, ‘Gold Coast’ being the nickname for the area.
I took a chance slightly obscuring the GFWC emblem, but it is often front and center on so much of the GFWC material, I felt I could get away with it in this instance.
Red Hot Hockey is a biennial (every two years) college hockey event between Boston University and Cornell at Madison Square Garden over Thanksgiving Weekend. I’ve been involved with RHH since its inception in 2007 when I still worked at BU. In fact, the first RHH logo was the first logo I ever designed that saw the light of day. We gave it a facelift in 2011 that was pretty well received.
You can read more of my thoughts on the logo facelift here. Red Hot Hockey is back in 2015, and we’re hoping to have our fifth-straight sell-out of the Garden. If you’re interested, we’re most active on Twitter, where I try to keep things engaging and entertaining!
In one of the proudest, humbling and most exciting moments of my professional career, I got to stand in a sold-out Madison Square Garden in 2007 looking up as my design work emblazoned the arena scoreboard at the start of the inaugural Red Hot Hockey. I was there again in 2009 for another stellar event and another sell-out. I’m switching things up for 2011… design-wise that is.
Continue reading “Red Hot Hockey Logo Gets a Facelift”