New Order versus OMD

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Taking a page from my time in DC, I recently suggested that the monthly DJ gig with friends Jen and Genevieve expand to try a ‘versus night’, specifically New Order versus OMD, as both the latter and Peter Hook, former bassist of the former, were due in town in the coming months.

I was curious if the blissful, insane fun I had at Cure vs. The Smiths, New Order vs. Duran Duran and Depeche Mode nights at DC’s Black Cat (special nod to DJ Michelle Guided for providing much of that soundtrack) could be replicated – on a much smaller scale. And hey, if nobody showed, at least we’d enjoy a night of great music.

We sold the idea to a skeptical manager at The Independent Bar that hosts our low-key, all vinyl gigs. Now for a poster design.

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The Design

It starts and ends with Peter Saville. Saville’s design defined an era. His work with Factory Records, his iconic cover designs for Joy Division, New Order, OMD and other post-punk bands emerging from the UK in the late 70s and early 80s are instantly recognizable.

I had a lot of fun playing in his sandbox as I went from producing one design to four. The designs are all mashups. The main poster utilizes the bold lines and streetmap grid look of New Order’s 2016 ‘Music Complete’ album while incorporating the tan, brown and green color scheme from OMD’s 1983 album ‘Dazzle Ships’, both designed by Saville. I added the fuchsia for some pop as I felt it complemented the other colors and contrasted the black line art well.

The typography is strict Helvetica, which lent itself to the utilitarian look of a lot of the early Factory Records and Hacienda materials.

Each of the posters pulls from New Order – OMD – Factory aesthetic and style – all shaped by Saville. Famously, the sparse ‘No’ that featured on New Order’s ‘Waiting For the Siren’s Call’ was actually a response by Saville to a request to design the album cover.

No Show Campaign

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No babies were made to cry during the making of this campaign. Ok, one baby cried, but I can explain.

The No Show campaign was part of an initiative to make more families aware to call the hospital when they needed to cancel or reschedule, rather than just not showing up. By calling, it allows another family the opportunity to take that place and it leads to better scheduling and less lost time for clinical and support staff.

Our strategy was to create something ┬ávibrant and clean with a simple and direct call to action, utilizing kids to tell the story, as we are a children’s hospital, while still maintaining our brand, which may be playful, but is not cartoon-y

I think for a rushed project, we really hit this one out of the park. The photography is crisp and the kids play directly off our headline copy. We were fortunate to utilize hospital staff kids for the photo shoot, which all took place within a few hours of one day. Backdrops were only accidentally torn down once, although silly string did end up all over the room.

Oh yeah, the crying baby.

That was kind of a happy accident, but because we had this project planned out so well, we were ready to capture a moment and add to our campaign. Our sad child was actually there to watch his sister (Can’t See Us?) but we decided to add him to the shoot. He was excited for his cookie and he was excited to run around the room. He was not excited to sit on the backdrop for ┬áthe actual photo though. My boss Neil captured the moment, however and Crunched For Time? was born!

His mom happily signed off on the photo.