Taking a page from my time in DC, I recently suggested that the monthly DJ gig with friends Jen and Genevieve expand to try a ‘versus night’, specifically New Order versus OMD, as both the latter and Peter Hook, former bassist of the former, were due in town in the coming months.
I was curious if the blissful, insane fun I had at Cure vs. The Smiths, New Order vs. Duran Duran and Depeche Mode nights at DC’s Black Cat (special nod to DJ Michelle Guided for providing much of that soundtrack) could be replicated – on a much smaller scale. And hey, if nobody showed, at least we’d enjoy a night of great music.
We sold the idea to a skeptical manager at The Independent Bar that hosts our low-key, all vinyl gigs. Now for a poster design.
It starts and ends with Peter Saville. Saville’s design defined an era. His work with Factory Records, his iconic cover designs for Joy Division, New Order, OMD and other post-punk bands emerging from the UK in the late 70s and early 80s are instantly recognizable.
I had a lot of fun playing in his sandbox as I went from producing one design to four. The designs are all mashups. The main poster utilizes the bold lines and streetmap grid look of New Order’s 2016 ‘Music Complete’ album while incorporating the tan, brown and green color scheme from OMD’s 1983 album ‘Dazzle Ships’, both designed by Saville. I added the fuchsia for some pop as I felt it complemented the other colors and contrasted the black line art well.
The typography is strict Helvetica, which lent itself to the utilitarian look of a lot of the early Factory Records and Hacienda materials.
Each of the posters pulls from New Order – OMD – Factory aesthetic and style – all shaped by Saville. Famously, the sparse ‘No’ that featured on New Order’s ‘Waiting For the Siren’s Call’ was actually a response by Saville to a request to design the album cover.
No babies were made to cry during the making of this campaign. Ok, one baby cried, but I can explain.
The No Show campaign was part of an initiative to make more families aware to call the hospital when they needed to cancel or reschedule, rather than just not showing up. By calling, it allows another family the opportunity to take that place and it leads to better scheduling and less lost time for clinical and support staff.
Our strategy was to create something vibrant and clean with a simple and direct call to action, utilizing kids to tell the story, as we are a children’s hospital, while still maintaining our brand, which may be playful, but is not cartoon-y
I think for a rushed project, we really hit this one out of the park. The photography is crisp and the kids play directly off our headline copy. We were fortunate to utilize hospital staff kids for the photo shoot, which all took place within a few hours of one day. Backdrops were only accidentally torn down once, although silly string did end up all over the room.
Oh yeah, the crying baby.
That was kind of a happy accident, but because we had this project planned out so well, we were ready to capture a moment and add to our campaign. Our sad child was actually there to watch his sister (Can’t See Us?) but we decided to add him to the shoot. He was excited for his cookie and he was excited to run around the room. He was not excited to sit on the backdrop for the actual photo though. My boss Neil captured the moment, however and Crunched For Time? was born!
Do you remember the scene in Raiders of the Lost Ark when the marketplace crowd disperses and a large, imposing swordsman does a series of flashy moves before a weary and having-none-of-it Indiana Jones pulls out his pistol and shoots him? Ok, stay with me on this…
In my role as graphic designer for Johns Hopkins All Children’s Hospital, I’m fortunate to work for an organization with a mission that’s kind of tough not to get behind – the care and treatment of children and support for their families.
While my primary role is in graphic design, our department allows us the freedom to explore and utilize our other talents. It was such freedom that allowed me and our videographer Juan to brainstorm an idea to create a partnership video with the Tampa Bay Rowdies for Childhood Cancer Awareness Month.
Juan is super-talented and had a basic framework in place. I came in with Indiana Jones. My idea was to utilize the spirit of that scene with our patient Vance facing off against one of the Rowdies’ players, which turned out to be Juan Guerra. Our department was on board and allowed us total creative freedom. The only catch? We had to concept, storyboard, write the script, film and edit in two weeks. Easy peasy.
As you can see in the video above, our team came through. This was shown at a late summer Rowdies match and led to a nice chunk of money donated to the hospital. I was thrilled to work with Juan on this project and thankful for the help of our marketing team and the clinical staff at the hospital for volunteering their time. Of course, the video doesn’t work without the Rowdies’ players, Guerra, Georgi Hristov and Keith Savage.
While I don’t necessarily recommend pitching a video idea about kids with cancer with Indiana Jones blowing away a bad guy, having a pop culture mindset does come in handy every now and then. It goes nowhere without a lot of other people on board lending their talents and it made me excited and proud to be a part of Kicking Cancer with the Tampa Bay Rowdies.
One of the primary responsibilities in my current position is the production of our organization’s bi-monthly magazine. We have a small, but dedicated staff that contribute content for each issue, while I am in charge of budgeting space, managing advertising and ultimately layout and design. I also handle editing and occasional writing duties. Ah, such is life at a small non-profit organization!
The positive side of it is, the staff gets a good idea of what it takes to put together a publication such as this, and each department works closely to produce what usually amounts to a 28 to 36-page magazine. Of course, producing a magazine, even a bi-monthly magazine, takes a lot of time and effort. As the sole designer of all things GFWC, I don’t get the luxury of spending a lot of time crafting layouts and ideas. It tends to be pretty down and dirty as I have many other responsibilities in my role as communications director. I do, of course, enjoy the creative aspect of it, and given our tight time frames, I do my best to help produce the best publication we can. I also do have one person on my staff that I get to teach (inflict?) some basic design ideas on that helps alleviate some of my design workload.
Red Hot Hockey is an event that pits two perennial college hockey powers, Boston University and Cornell University, on the grand stage of Madison Square Garden in New York City.
I’ve had the privilege of working on the marketing materials for the Red Hot Hockey events which took place in 2007, 2009, and 2011, and will do so again in 2013. Not only was the initial Red Hot Hockey game the first collegiate hockey game to ever sell out the renowned 18,200-seat arena, but the 2009 and 2011 editions also managed to fill the building to capacity. We even had the Stanley Cup on hand in 2011 as an added experience for the fans.
Red Hot Hockey is easily the highlight of my career as far as involvement in a project because it combines my love for creativity with my love for hockey. I get to be involved in a lot of aspects of the event, including marketing and managing the event’s social media presence. (Shameless plug: @redhothockey on Twitter). The Madison Square Garden staff are great to work with and the entire event couldn’t happen without the tireless work of Becky Collet, my former boss at BU, who I still collaborate with as part of Collet Communications.
I’ve waxed philosophical on the redesign of the RHH logo before, but seeing your work up on the scoreboard in an arena with 18,200 people clad in red is a sight that just won’t ever get old. You can see some more of my RHH work by checking out my full portfolio. Cheers.