Record Store Day 2019

RSD2019After providing the Record Store Day poster design last year for local landmark Bananas Records, I was fortunate enough to be asked to work on the 2019 version. Sometimes it helps to be in the know with those in the know.

RSD20192I was given a lot of leeway in terms of direction again this year. Since Bananas doesn’t really have a budget for these things, it’s essentially a pro bono gig. I’m big believer that designers should be compensated for their design. I’m also a big believer in the relationships you form with people and being in position to help out in ways that don’t always result monetary transactions. Let’s just say my vinyl copies of Depeche Mode’s Black Celebration and Simple Minds’ Sister Feelings Call have left me properly compensated. I look at it as a chance to flex my creative brain on projects outside of my job at the hospital. I’ve worked hard in recent years to build relationships that afford me the privilege to work on fun side projects like this.

There are a lot of great designs of past RSD posters and since it’s an international event, that allowed for a treasure trove of ideas to inspire what became the finished design. I liked combining the idea of the vinyl record and its grooves with the orbits of our solar system’s planets. It helped that the lineup at the store consisted of eight acts and a food truck (sorry Pluto, at least you were represented).


RSD20194As with any design exploration, a lot of the fun is coming up with various concepts and then leaving it up to the client to decide which they like best because they always choose your favorite. Excuse me while I turn off my sarcasm alarm. I was really happy with my exploration on this one though and although my personal favorite is the minimalist design utilizing the banana silhouette as the arm of the record player, I was still happy with what Bananas chose.

 

 

 

No Show Campaign

NoShow-portfolio

 

No babies were made to cry during the making of this campaign. Ok, one baby cried, but I can explain.

The No Show campaign was part of an initiative to make more families aware to call the hospital when they needed to cancel or reschedule, rather than just not showing up. By calling, it allows another family the opportunity to take that place and it leads to better scheduling and less lost time for clinical and support staff.

Our strategy was to create something ┬ávibrant and clean with a simple and direct call to action, utilizing kids to tell the story, as we are a children’s hospital, while still maintaining our brand, which may be playful, but is not cartoon-y

I think for a rushed project, we really hit this one out of the park. The photography is crisp and the kids play directly off our headline copy. We were fortunate to utilize hospital staff kids for the photo shoot, which all took place within a few hours of one day. Backdrops were only accidentally torn down once, although silly string did end up all over the room.

Oh yeah, the crying baby.

That was kind of a happy accident, but because we had this project planned out so well, we were ready to capture a moment and add to our campaign. Our sad child was actually there to watch his sister (Can’t See Us?) but we decided to add him to the shoot. He was excited for his cookie and he was excited to run around the room. He was not excited to sit on the backdrop for ┬áthe actual photo though. My boss Neil captured the moment, however and Crunched For Time? was born!

His mom happily signed off on the photo.